Wednesday, September 28, 2011

QR Codes: Learn Them, Love Them, Live Them

^{QR codes are truly the next big thing in marketing your products. What’s easier than attaching a QR bar code to every piece of material that you hand out, hang up or post online? Nothing! Now, we do understand QR codes are nothing new, but they are really starting to take shape in our marketing society.}

^{Want to direct someone right to your website? That’s easy, post a QR code. Once they scan the code, your website link will be right in front of them for viewing, saving, emailing, etc. The same goes for promoting things such as product details. Create your promotional flyer, attach the image to your website and post the QR code. Again, it’s that simple to get your information in front of millions of people.}

^{So, how are we currently using QR codes you ask? Well, for anyone attending the upcoming National Association of Convenience Shows Trade Show at McCormick Place in Chicago, you will soon find out. We have attached a QR code to each and every piece of product we will have displayed. This way, trade show enthusiasts won’t have to carry around those bulky catalogs or booklets, but can still get the same info simply by scanning. Then, they can email, save to their phone, download or do whatever they please with our virtual flyers. So, not only will we be saving the planet by going green, but also we are saving the backs of all trade show goers by taking away the pain of carrying around all those heavy marketing materials.}

   

Perhaps have you never been introduced to QR codes before this? It’s simple. Follow the steps below. And, for those of you going to NACS, we will see you in Chicago! We are booth #2845. Have your QR code scanning apps ready! Happy Scanning!

Step 1: Find a barcode scanner app.

Step 2: Open barcode scanner app and scan the QR code on display. (The yellow circles will line up and once the scan has been made, the marketing piece will pop up.)

Step 3: You can open, share via email or download to your phone.

Step 4: Open and enjoy the website, special offer, product info, etc. inside.

Try our virtual ad via QR code below: