Wednesday, June 16, 2010
Hawiian Tropic Agreement
PAi Signs Exclusive Agreement with Hawaiian Tropic
FOR IMMEDIATE RELEASE
Paramount Apparel International, Inc Signs Exclusive Agreement with Hawaiian Tropic
Paramount Apparel International, Inc is excited to announce its signing of a new agreement with Hawaiian Tropic to design, manufacture and sell straw hats, fedoras, visors and ball caps, throughout the United States.
“All of us at PAi are excited to be associated with Hawaiian Tropic. It is a world-class brand and a leader in the sun care business. We are excited to launch a compelling lineup of headwear that provides the consumer with laid back beach fashion at a great value,” said Mike Jaques, VP Sales and Marketing at PAi.
The new collection will be launched in June 2010.
“We are thrilled to partner with PAi for the headwear category. They bring a long, and distinguished history in headwear, and will bring category expertise, market presence and national distribution for the Hawaiian Tropic Brand,” said John Bykowski, VP Brand Management at Hawaiian Tropic.
The Hawaiian Tropic license continues to build PAi’s extensive headwear and accessories portfolio that includes brands such as True Religion, Robert Graham, A-Kurtz, Ben Sherman, and Greg Norman.
Hawaiian Tropic is a leading manufacturer of sun care products sold around the world, and has recently developed licensing partnerships in key categories.
PAi was founded in 1929, and has become a leading headwear, apparel and accessories designer and supplier to many channels of distribution in the United States and internationally. For more information, please contact Mike Jaques, VP of Sales and Marketing, PAi, mjaques@paifashion.com.
